May 20, 2009
I saw Objectified, the second major film by director Gary Hustwit (of Helvetica), tonight at the IFC Center and it was really inspiring. Because the film had been so hyped up on the internet since long before its release, I tried to have semi-low expectations, but that wasn’t really necessary because the film was excellent. It very fluidly covered a really wide range of topics, taught me things I didn’t know, introduced me to wonderful new-to-me and old-favorite designers and their ideas, made me laugh, and reminded me what it is about design that I love so much. I was surprised that the reviews I had read seemed overall positive but a little lukewarm, because I really loved the film. I think it’s a very strong second swing after Helvetica, which I enjoyed but felt unresolved about in many ways. After Objectified, I left the theater smiling, with a newly revived appreciation for everyday, invisible/good enough design. I’m about to pass out on account of a delicious post-movie nutella, strawberry, and ice cream crepe from the nearby Creperie, but I’ll dash off some more extensive thoughts on here in the coming days.

I saw Objectified, the second major film by director Gary Hustwit (of Helvetica), tonight at the IFC Center and it was really inspiring.

Because the film had been so hyped up on the internet since long before its release, I tried to have semi-low expectations, but that wasn’t really necessary because the film was excellent. It very fluidly covered a really wide range of topics, taught me things I didn’t know, introduced me to wonderful new-to-me and old-favorite designers and their ideas, made me laugh, and reminded me what it is about design that I love so much.

I was surprised that the reviews I had read seemed overall positive but a little lukewarm, because I really loved the film. I think it’s a very strong second swing after Helvetica, which I enjoyed but felt unresolved about in many ways.

After Objectified, I left the theater smiling, with a newly revived appreciation for everyday, invisible/good enough design.

I’m about to pass out on account of a delicious post-movie nutella, strawberry, and ice cream crepe from the nearby Creperie, but I’ll dash off some more extensive thoughts on here in the coming days.

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