BLDGBLOG: Infrastructure as AdvertisementWhy buy one minute of Super Bowl time when you could buy twenty years’ worth of high-density urban exposure, associating a certain sidewalk, bridge, museum, or subway station with you and/or your product?
Jason Kottke points out, after all, that institutions such as Rockefeller Center and Columbia University are also sponsored, in the literal sense that their names were allocated way back when based on who supplied the money. The Chrysler Building is another obvious example.
Sponsor a tectonic plate. Sponsor a moment in time. Sponsor fifteen minutes of foreign bombing: “Aid raids over Afghanistan today were brought to you by Target™…”
When will urban or national infrastructure simply become another form of advertisement?
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