Notes + Links on creativity, art, & design

by Casey A. Gollan

Imagine Greater. The brand evolution of Syfy (the soon-to-be-former SciFi Channel) takes another leap forward in this playful video tour of their House of Imagination.

For those interested, the song is Goldfrapp’s Happiness.

When the SciFi network announced it was rebranding as Syfy, pretty much everyone in the world who wasn’t involved with the change thought it was a bogus idea. However, I actually like this new-and-expensive-looking-subtly-a-promotion video for the new brand. I am starting to see this working alright.

(via bauldoff)