Jan 7, 2010
Al Gore: politician, activist, typographer? Typotheque has posted a funny-but-true story called Gore’s Choice, here’s an excerpt: I called Nikola, the author of the font, and informed him of the situation. “Hi Nikola, Al Gore wants you to change the numeral one in Brioni.” “Huh?!” I explained, and Nikola agreed to make some modifications. That same day, we sketched alternatives, printed samples, tweaked it a bit further, made new fonts, sent them to New York, and waited for the reaction.

Al Gore: politician, activist, typographer? Typotheque has posted a funny-but-true story called Gore’s Choice, here’s an excerpt:

I called Nikola, the author of the font, and informed him of the situation.

“Hi Nikola, Al Gore wants you to change the numeral one in Brioni.”

“Huh?!”

I explained, and Nikola agreed to make some modifications.

That same day, we sketched alternatives, printed samples, tweaked it a bit further, made new fonts, sent them to New York, and waited for the reaction.

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