May 22, 2010
QVC is expert at creating what consumer psychologists call “parasocial relationships”—bonds that tickle our subconscious in many of the ways that real friendships do. And as anyone who has ever been to a Pampered Chef home selling event can testify, when a friend is pushing the goods, it’s very hard not to buy something.
Projecting that sort of intimacy when you’re alone on a set isn’t easy.
Megan McArdle, The Genius of QVC
(via Raul)
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Notes + Links on art, design, & technology by Casey A. Gollan.
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