Casey A. Gollan: Notes + Links

The key to Apple’s success is that the company often takes the time to explain things to the consumer that no other vendor bothers to do. By keeping a laser focus on key features and introducing them one at a time over a period of years, Apple taught and evangelized everything the consumer needed to know to understand the iPad from day one. Without that foundation, it’s not likely the product would have been nearly the success it has been.

Michael Gartenberg, Apple’s secret weapon: consumer education from Macworld

My first Mac included a program on it that taught you how to use a mouse (not that it made that godforsaken hockey puck any better—but, still!).