Gut Memories : The Frontal CortexThis suggests that visual information can be encoded accurately even when one is not paying attention to it -something which has been demonstrated before - and also leads to the counterintuitive conclusion that retrieval of a memory is actually enhanced one’s attention is diverted during encoding of that memory.
Got that kids? So the next time you’re trying to remember something - like chemistry equations or state capitals - do your brain a favor and distract it. (I always told my mom that it was okay to do homework in front of the television - now I have empirical proof, just 15 years too late.) In the book, I give a related example that also demonstrates the power of implicit memory:
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