Seth’s Blog: The power of an algorithmIdeas that spread, win. Sometimes ideas get changed in transmission, and sometimes those changed ideas spread even farther and with more impact than the ideas that came before them.
In business, if you lock down ideas, make them difficult to change and spread and have impact, you fail. If you accept the fact that change is real, that there is competition for your ideas and that amplifying the good stuff works, you can grow and thrive.
Seeing the algorithm in action (which the Net makes easy) helps you understand the notion of failing fast, of exposing ideas to the real world with a posture of perpetual beta. The clothing store Zara doesn’t have clothes for a particular season, they launch clothes for a particular fortnight. They watch and measure and adjust and then repeat.
Your organization (and your career) either embraces change and turmoil and sudden shifts in the rules or you fear it. In times of rapid change (that would be now), embracing the algorithm of the evolution of ideas and systems is a significant competitive advantage.
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