Casey A. Gollan: Notes + Links

The book was always fundamental to me. One of the things I really liked was that the original logo for Criterion, which we designed in 1984, was a book turning into a disc. It was central. When I was writing the paper for Britannica, I felt like I had to relate the idea of interactive media to books, and I was really wrestling with the question “What is a book?” What’s essential about a book? What happens when you move that essence into some other medium? And I just woke up one day and realized that if I thought about a book not in terms of its physical properties—ink on paper—but in terms of the way it’s used, that a book was the one medium where the user was in control of the sequence and the pace at which they accessed the material. I started calling books “user-driven media,” in contrast to movies, television, and radio, which were producer-driven. You were in control of a book, but with these other media you weren’t; you just sat in a chair and they happened to you. I realized that once microprocessors got into the mix, what we considered producer-driven was going to be transformed into something user-driven. And that, of course, is what you have today, whether it’s TiVo or the DVD.

Bob Stein, founder of the Criterion Collection and The Institute for the Future of the Book

(via Snarkmarket)