Jul 29, 2010
When articles, news, and information are the main wares of a site, the content strategist can adopt the practices of a merchandiser as well. Retail merchandising brings together products to make new meaning through context. Put all the red items together in a window display, and voila! It’s time to shop for Valentine’s Day! Mix together pens, folders, and lunch sacks, and look! It’s time to go back to school! As content strategists, we may more easily communicate ROI for “merchandising” content, especially for retail clients that are starting to complement product selection with rich editorial.

Margot Bloomstein

From the next installment of Erin Kissane’s series on curation, which I also posted about yesterday, and will most likely post about tomorrow, and the day after that. Recently my brain-space has been especially occupied with figuring this stuff out.

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