Casey A. Gollan: Notes + Links

Researchers marked a line with yellow duct tape across the width of shopping carts, and placed a sign on the cart asking shoppers to place fruit and vegetables in front of the tape line, and the rest of their groceries behind the line. “And what we saw was a bump of a 102% increase in purchasing of fruits and vegetables with that simple sign and line,” Payne said. Payne’s idea was to use some social psychology to provide some help for consumers facing a bombardment of food hype in the media and in the store.