Showing only Notes + Links tagged advertising
The Faces Behind the Famous Hands | The Big Money
Ellen Sirot has been in the hand-modeling business for 20 years. She has worked on countless campaigns selling just about everything from nail polish to pregnancy tests. Recently, she has jumped on new opportunities in tech advertising, such as this Verizon (VZ) campaign. While some models don’t bother to baby their hands, Sirot insists on it. She wears gloves all the time and has even developed her own line of hand cream to keep them moisturized.
Oh, no.
Advertising Inside Google Street View - PSFK)
Google is looking to take advantage of existing advertising space inside the virtual world of Google Street View.
The company has recently filed a patent to automatically cut out billboards inside street view and replace them with new ads.
(via dayofthedreamweavers)
A New Old Freebie - Matches Surge as Restaurant Giveaways - NYTimes.com
Their overriding utility, aside from lighting the odd candle, is promotional: “They go out into the world, and they bring people back.”
“We view our matchbooks as advertising, and what they are advertising is a memorable experience someone had,” he said.
My grandparents have the exact same needlepoint that is used ironically in this Marc Jacobs ad in Teen Vogue. Very observantly noted by my awesome little sister.
There’s something awesome about Jim Carey’s face peeking through this ripped air conditioner ad.
Apartment building ad shamelessly borrows from the style of iconic photographer Barbara Kruger. But why!?
Imagine Greater. The brand evolution of Syfy (the soon-to-be-former SciFi Channel) takes another leap forward in this playful video tour of their House of Imagination.
When the SciFi network announced it was rebranding as Syfy, pretty much everyone in the world who wasn’t involved with the change thought it was a bogus idea. However, I actually like this new-and-expensive-looking-subtly-a-promotion video for the new brand. I am starting to see this working alright.
(via bauldoff)
BLDGBLOG: Infrastructure as AdvertisementWhy buy one minute of Super Bowl time when you could buy twenty years’ worth of high-density urban exposure, associating a certain sidewalk, bridge, museum, or subway station with you and/or your product?
Jason Kottke points out, after all, that institutions such as Rockefeller Center and Columbia University are also sponsored, in the literal sense that their names were allocated way back when based on who supplied the money. The Chrysler Building is another obvious example.
Sponsor a tectonic plate. Sponsor a moment in time. Sponsor fifteen minutes of foreign bombing: “Aid raids over Afghanistan today were brought to you by Target™…”
When will urban or national infrastructure simply become another form of advertisement?
The most interesting, funny, original, and well executed ad agency website I’ve ever seen by Boone Oakley. They took full advantage of YouTube annotations to display a lot of content, and it works well enough that they don’t even have a real website. They redirect their main website visitors to this YouTube video. A side benefit is that their entire “website” can be embedded in every blog or site and spread across the internet.
Excellent, excellent work.
Nice ad for The Guardian.
Reminds me of this quote I read earlier today:
Advertising doesn’t perform for the advertisers if it doesn’t also resonate with the audience; it succeeds only when it enhances the product and the conversation among those audience members
— Chas Edwards, who is moving from online ad network Federated Media to social news website Digg
The Anti-Advertising Agency » Virgin America goes “street” - why?
Steve Lambert of Anti-Advertising Agency blog on Virgin America’s new street art ad campaign:
Graffiti is polarizing - it puts people in two groups. People who like graffiti and stencils don’t like corporate stuff. They really, really don’t. The other group is people who don’t like graffiti: they don’t understand it and they despise it.
There is no one else.
So when you spray your campaign all over the neighborhood, you piss off the street art people and you piss off everyone else. It’s a lose/lose situation. No one except the “creatives” who worked on the campaign and the people who signed off on it think it is cool.
It’s also illegal, but you clearly don’t care about that.
Please just stop with the fake revolution, stencil in the street bullshit. We’re all smarter than that.
(via FB friend Joe Riley, thanks!)
Video walkthrough Steve Lambert’s solo show about advertising (via Today and Tomorrow)
In anticipation of its relaunch next week, The Evening Standard has launched this surprising new campaign, which aims to firmly distance itself from the newspaper’s previous incarnation.
The London newspaper, which was bought by Alexander Lebedev from the Daily Mail & General Trust earlier this year, has had a reputation for having a somewhat negative take on life in the UK capital. This poster campaign seeks to signal the changes on the way by apologising for various perceived sins, including complacency, predictability and the afore-mentioned negativity. None of the posters mention the newspaper by name, but simply carry its Eros logo.
(via CR Blog » Blog Archive » The Evening Standard Says Sorry)
