De-naturalization” is my favorite new term of art; I’ve heard it from sev­eral his­to­ri­ans lately. If it’s not obvi­ous, it means tak­ing things that seem nat­ural, inevitable, or just like part of the fir­ma­ment and reveal­ing them for the wacky, lucky his­tor­i­cal acci­dents that they are. Because every­thing is.

Robin Sloan - Records made of whale blubber «  Snarkmarket

Commenter Firmuhment points out:

This is a great quote, although actually Robin is wrong, the term is “defamiliarization” and has been around for years and years; it was coined in 1917 by the Russian literary critic Victor Shklovsky.

I thought this was interesting, so I sent Firmuhment’s response to Robin for his consideration and he responded:

That’s interesting — I don’t know if there’s a difference, but I do know that my two historian friends specifically used “de-naturalization” — so now you’ve got me wondering if there’s a specific nuanced meaning for that term… or if they were just choosing a random word from a general set (e.g. sometimes you say “big,” sometimes you say “huge”) … hmm. Thanks for mentioning it!

As I’m thinking about it, I think there might be a difference. This is totally an uneducated guess, but: de-familiarization seems like the more general term. De-naturalization seems to specifically hinge on, well, history — and causality. De-naturalization has to do with whether something was INEVITABLE or not. So when you de-familiarize something, you make it seem strange again (and that works for stuff here & now, and for stuff from the past, etc.) When you de-naturalize it you make it seem UNLIKELY — or at least highly contingent. The result of a specific cocktail of historical factors. But, again: just a guess.